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pricing-packaging-planner

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Use when the user asks to "plan launch pricing", "design pricing tiers / packaging", or "set up a launch discount / early-bird offer"; produces a launch pricing and packaging plan — tier structure and naming, a value-to-price map aligned to the message house, a launch-offer ladder with a true deadline reason, beta / early-adopter pricing with a post-launch graduation path, and guarantee / refund terms — with every price claim and offer term submitted to memory/events/claims.ndjson. Not for the canonical offer / claim record — use offer-claims-registry; not for paid-newsletter subscription economics — use newsletter-monetization-planner; not for ad bidding — use bid-strategy-planner. 发布定价/梯度打包/早鸟优惠/保证设计

launch/assemble/pricing-packaging-planner/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Pricing Packaging Planner

Plans what a launch charges and how it is packaged — tier structure and naming, a value-to-price map tied to the message-house pillars, a launch-offer ladder with a true deadline reason, beta / early-adopter pricing with its graduation path, and guarantee / refund design. It sits in the **Assemble** phase of the RAMP loop and feeds the RAMP `A` sub-item "pricing & packaging clear (tiers, launch-offer terms, guarantee/refund)"; the pricing state it declares per stage (a live pricing page when GA promises public paid availability) is also what the `R1` stage-truth check reads downstream. It works one lever — pricing/packaging — and hands off.

Every price claim, discount term, and guarantee wording it drafts is a **candidate**, not a live offer: it submits them to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py`, and [offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) — whose `offers.md` is the live-offer SSOT — formalizes them.

**Scope guard**: this skill designs launch pricing and packaging only. It does **not** own the canonical offer / claim record ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/` — this skill submits candidates), model paid-subscription newsletter economics ([newsletter-monetization-planner](../../../email/nurture/newsletter-monetization-planner/SKILL.md)), plan ad bids or auction strategy ([bid-strategy-planner](../../../ad/orchestrate/bid-strategy-planner/SKILL.md)), or compute the RAMP profile result / run the RAMP vetoes ([launch-readiness-auditor](../../mobilize/launch-readiness-auditor/SKILL.md)).

## Quick Start

```
Plan launch pricing for [product]. ICP: [who]. Current pricing: [tiers / none — new product]. Launch goal: [B2B / dev-tool / mobile].
```
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