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share-of-voice-tracker

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Use when the user asks to "track our share of voice", "what share of the conversation do we own vs competitors", or "trend our SOV this quarter"; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额

social/observe/share-of-voice-tracker/SKILL.md

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# Share of Voice Tracker

The competitive trend read of the ECHO **Observe** phase: SOV% = brand mentions ÷ (brand + competitor panel mentions), per platform per period, on a panel that stays locked. It feeds the ECHO `O` sub-item *locked competitor panel for share-of-voice (a panel switch restarts the trend; sentiment-weighting labeled)* — the **O3** rule this skill enforces — and every rate it reports lives under the *declared, period-stable denominators* red line (ECHO **O1**; see [echo-benchmark.md](../../../references/echo-benchmark.md)). [social-pulse-monitor](../social-pulse-monitor/SKILL.md) supplies the query architecture and raw sweeps; [social-measurement-loop](../social-measurement-loop/SKILL.md) folds the SOV read into the weekly read; only [social-quality-auditor](../../host/social-quality-auditor/SKILL.md) computes the ECHO profile result and runs the vetoes.

**Scope guard**: this skill owns the share-of-voice **number** only. Competitor content and strategy watching (what they post, which campaigns run) stays with [competitor-tracker](../../../influencer/target/competitor-tracker/SKILL.md); backlink and offsite SEO signals with [offsite-signal-analyzer](../../../seo-geo/evaluate/offsite-signal-analyzer/SKILL.md); the mention sweep, triage, and spike baseline with [social-pulse-monitor](../social-pulse-monitor/SKILL.md); the metric dictionary and write-back loop with [social-measurement-loop](../social-measurement-loop/SKILL.md). Competitor platform data is limited to PUBLIC counts and user exports — closed platforms (X/IG/TikTok/LinkedIn/小红书/微信公众号/视频号/抖音, access class manual-package/user-export) are never scraped, and automating them is a hard red line (风控/封号). Registry-grade channel facts go only to `memory/events/channels.ndjson` via an authorized `operation: propose` request to `registry-events.py` — [channel-registry](../../../protocol/channel-registry/SKILL.md) is the sole writer of `memory/channels/`.

## Quick Start

```
Track share of voice for [brand] vs the locked panel [competitor A, B, C] on HN + Bluesky + news echo, monthly, this quarter.
```

```
We want to add [competitor D] to the SOV panel — log the panel break, re-lock, and restart the series.
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