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category-narrative-mapper

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Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead's beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变

narrative/trace/category-narrative-mapper/SKILL.md

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# Category Narrative Mapper

Maps the narrative landscape of the category — the dominant stories and points of view rivals tell, the language conventions and framing clichés everyone reaches for, and a per-competitor narrative teardown (each rival's arc, its claimed onlyness, its proof pattern) together with how that messaging has shifted over time (today's scraped copy against archived copy). It is the second move of the TALE **Trace** phase and feeds the [TALE](../../../references/tale-benchmark.md)-`T` (Truth) dimension directly: the *category frame chosen and defensible* sub-item (you cannot claim "the only \[frame\] that…" without knowing what frames the category already recognizes) and the *competitive alternatives named from win-loss and interviews, not a vendor feature matrix* sub-item — it supplies the narrative half of the named-alternatives set the `T1` differentiation veto is later judged against. It never scores; only [narrative-quality-auditor](../../evaluate/narrative-quality-auditor/SKILL.md) computes the TALE profile result.

**Scope guard**: this skill produces the category narrative map *document* only. It does **not** build the positioning canvas or the onlyness statement (reuse [positioning-mapper](../../../launch/research/positioning-mapper/SKILL.md)), capture the beachhead's beliefs, objections, or switching forces (that is [audience-belief-mapper](../audience-belief-mapper/SKILL.md)), do SERP keyword or ranking work ([keyword-research](../../../seo-geo/survey/keyword-research/SKILL.md)), reconcile positioning against the claims ledger ([positioning-truth-tracer](../positioning-truth-tracer/SKILL.md)), adjudicate any product or comparative claim ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/claims-ledger.md`), or compute the TALE profile result. It works one lever — the category's narrative terrain — and hands off.

## Quick Start

```
Map the category narrative for [product / category]. Competitors: [names or "help me find them"].
```

```
Tear down how [Competitor A], [Competitor B], [Competitor C] tell their story — arc, claimed onlyness, proof pattern.
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