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message-test-designer

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Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment — use send-experiment-designer or ad-test-designer; not for analyzing the results — use performance-analyzer; not for authoring the message itself — use message-system-architect. 消息测试/理解度测试/面板设计/五秒测试/消息市场契合

narrative/evaluate/message-test-designer/SKILL.md

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# Message Test Designer

Designs the pre-scale message validation for a candidate narrative — the hypothesis, the target panel and recruit criteria, the comprehension / 5-second / message-market-fit (Wynter-style) protocols, the stimulus set drawn from the canon, the success thresholds, and the stop/revise decision rule. It sits in the **Evaluate** phase of the TALE loop and feeds the `E` sub-item *the message is tested before scale* (comprehension / 5-second / message-market-fit panel) — see [tale-benchmark.md](../../../references/tale-benchmark.md). Its output is a **test design spec only**: this skill designs the test, hands execution to the experiment builders, and never runs the panel, analyzes results, or adjudicates a claim. It also encodes the `E1` discipline downstream — a message that fails its test triggers revision, not louder repetition (the narrative-whiplash guardrail's counter-move).

**Scope guard**: this skill produces the test design document only. It does **not** run the panel or the A/B experiment (hand execution to [send-experiment-designer](../../../email/deliver/send-experiment-designer/SKILL.md) or [ad-test-designer](../../../ad/orchestrate/ad-test-designer/SKILL.md)), analyze the returned results (use [performance-analyzer](../../../influencer/report/performance-analyzer/SKILL.md)), author or edit the message under test ([message-system-architect](../../architect/message-system-architect/SKILL.md) owns the durable house), adjudicate any claim in the stimulus (unverifiable claims are marked `[needs source]` and submitted to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py` — [offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole adjudicator), or compute the TALE profile result (only the [narrative-quality-auditor](../narrative-quality-auditor/SKILL.md) gate scores TALE). It works one lever — test design — and hands off.

## Quick Start

```
Design a message-market-fit panel test for [tagline / one-liner]. Target panel: [role / segment]. Variants: [list or "single"].
```

```
Design a 5-second comprehension test for our new homepage hero: "[headline + subhead]". What do we measure and what's the pass bar?
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