Individual skill

roi-calculator

Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算

influencer/report/roi-calculator/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 3,135
Repository last updated: Nov 12, 2026
License: Apache-2.0

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geo Repository topic
seo Repository topic
agent-skills Repository topic
content-optimization Repository topic
generative-engine-optimization Repository topic
marketing Repository topic
influencer-marketing Repository topic
paid-advertising Repository topic
roas Repository topic
email-marketing Repository topic
marketing Derived category

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SKILL.mdcore · 14,625 bytes
references/roi-templates.mddoc · 19,363 bytes

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# ROI Calculator

This skill helps you calculate and communicate the return on investment for influencer marketing campaigns using various methodologies appropriate for your goals and available data.

> **Cross-discipline (paid ads):** this is the shared **return-math engine** for paid ads — [paid-measurement-loop](../../../ad/scale/paid-measurement-loop/SKILL.md), [attribution-reconciler](../../../ad/scale/attribution-reconciler/SKILL.md), and budget-optimizer delegate ROAS/CPA/payback ratios here rather than recomputing them. Save paid runs under `memory/ad/roi-calculator/`.

## Quick Start

Shortest invocation:

```
Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach
```