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campaign-planner

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Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", "track or close a creator campaign", or "record a late campaign correction"; produces the plan and, when requested, a non-canonical evidence tracker with scoped identity, publication, reconciliation, close, and reopen receipts. Not for individual creator briefs — use brief-generator; not for overall product launches without creators — use launch-tier-planner; not for sending, publishing, amplifying, or paying — use the owning execution workflow. 达人营销策划/种草方案/活动追踪与关账

influencer/target/campaign-planner/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Campaign Planner

Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution.

**Scope edge — product launches**: this skill owns the **creator lane** of a launch. The launch itself — tier/type decision, launch calendar, press motion, community launch day, readiness gate — belongs to the launch discipline ([launch-tier-planner](../../../launch/research/launch-tier-planner/SKILL.md) and siblings), which hands this skill the creator-channel sub-plan aligned to the [launch-registry](../../../protocol/launch-registry/SKILL.md) date and stage. "Launch a product with creators" starts here; "launch a product" starts there.

## Quick Start

```
Create an influencer campaign plan for [product launch]
```

```
Plan an influencer campaign for [brand] with [budget] targeting [audience] during [timeframe]
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