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fatigue-frequency-manager

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Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

ad/scale/fatigue-frequency-manager/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Fatigue & Frequency Manager

Reads a scaling ad set for **creative fatigue** and **audience saturation** — rising frequency, decaying CTR and CVR against an early-flight baseline — and returns a **Rotate-creative / Widen-audience / Hold** trigger per ad set. This works the ROAS **S** (spend-efficiency: CTR/CVR/frequency decay) and **R** (return protection) levers at scale. It does not build the replacement creative (`ad-creative-builder` owns that) and does not compute the RQS or run vetoes (`ad-account-auditor` owns the gate).

## Quick Start

```text
Frequency on my prospecting set hit 6.2 and CTR halved over two weeks — is it fatigue, and do I rotate or widen?
CVR held but CTR keeps sliding on the same creatives at scale — which trigger fires?
Here's the daily campaign export for Ad Set A — read it for fatigue vs saturation
```

## Skill Contract
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