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press-media-relations

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Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-packager; not for follow-up sequence mechanics — use outreach-manager; not for post-launch news-echo monitoring — use launch-monitor. 媒体名单/禁运期pitch/新闻稿/分析师简报

launch/mobilize/press-media-relations/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Press Media Relations

Runs the media and analyst motion of a launch: a three-tier media list sized to the launch tier, embargo terms and a pitch timing skeleton keyed to the authoritative launch date, a press-release draft in standard structure, and an analyst briefing outline. It sits in the **Mobilize** phase of the RAMP loop and feeds two RAMP-`M` sub-items — *embargo & partner commitments coordinated against one authoritative date/stage* and *media/analyst/community activation right-sized and personalized under embargo sequence* ([ramp-benchmark.md](../../../references/ramp-benchmark.md)). It works one lever — the media/analyst channel — and hands off: the pitch sequence goes to the outreach engine for execution, and every date/stage commitment is judged against the launch-registry record, never against a date this skill picks.

**Scope guard**: this skill owns the media *list*, the *embargo terms and timing*, the *angles*, and the *release/briefing drafts* only. It does **not** build the press kit or asset manifest (that is [launch-asset-packager](../../assemble/launch-asset-packager/SKILL.md)), run multi-touch follow-up / negotiation / pipeline mechanics (that is [outreach-manager](../../../influencer/activate/outreach-manager/SKILL.md), the generic outreach engine — this skill hands the pitch sequence to it), monitor post-launch news echo (that is [launch-monitor](../../prove/launch-monitor/SKILL.md) with `scripts/connectors/gdelt.py`), decide the launch date or stage (the [launch-registry](../../../protocol/launch-registry/SKILL.md) record is authoritative), or compute the RAMP profile result ([launch-readiness-auditor](../launch-readiness-auditor/SKILL.md)).

## Quick Start

```
Build a media and analyst list for launching [product] in [vertical]. Launch tier: [T1/T2/T3]. Date: [from launch-registry].
```

```
Draft the launch press release for [product] — here is the message house and the approved claims.
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