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message-system-architect

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Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / '[needs source]'), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a single launch's message house or PR-FAQ — use message-house-builder; not for claim adjudication — use offer-claims-registry; not for the change-narrative arc itself — use strategic-narrative-designer. 品牌消息屋/主叙事/三支柱/标语/持久叙事 canon

narrative/architect/message-system-architect/SKILL.md

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# Message System Architect

Authors the **durable brand message hierarchy** — the main narrative, three value pillars, per-persona proof points, and the tagline/one-liner — that outlives any single launch and **seeds the narrative-registry canon**. It is the anchor of the TALE **Architect** phase and the upstream of the `A1` canon-integrity veto: the auditor judges *canon exists and its hierarchy does not contradict itself* against the record this skill proposes. It feeds several [TALE](../../../references/tale-benchmark.md)-`A` sub-items directly — *message house complete (tagline, one-liner, three value pillars, per-persona proof points)*, *each pillar traces to a positioning value theme (no orphan pillar)*, and *per-persona proof points each labeled Measured / User-provided / `[needs source]`*. The per-launch [message-house-builder](../../../launch/assemble/message-house-builder/SKILL.md) is **reused, not replaced** — it derives its launch PR-FAQ *from* this durable house, and its output must not contradict the canon this skill seeds.

**Scope guard**: this skill authors the brand-level message system only. It does **not** build the per-launch message house or PR-FAQ (reuse [message-house-builder](../../../launch/assemble/message-house-builder/SKILL.md) — it reads the canon this seeds), design the old-world→new-game→promised-land change-narrative arc ([strategic-narrative-designer](../strategic-narrative-designer/SKILL.md) owns the arc; this skill consumes it), codify brand voice, tone, or the naming tax ([brand-language-codifier](../brand-language-codifier/SKILL.md) is the primary next step), write the canon of record ([narrative-registry](../../../protocol/narrative-registry/SKILL.md) is the sole writer of `memory/narrative-registry/` — this skill submits candidates only), adjudicate any product or comparative claim (unsubstantiated ones are marked `[needs source]` and submitted to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py`; [offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole adjudicator), or compute the TALE profile result (only the [narrative-quality-auditor](../../evaluate/narrative-quality-auditor/SKILL.md) gate scores TALE). It works one lever — the durable message hierarchy — and hands off.

## Quick Start

```
Author the durable brand message house for [brand] from the positioning truth set and narrative arc. Personas: [list].
```

```
Build the main narrative + three value pillars + per-persona proof points for [brand] — canon-grade, to seed the narrative-registry.
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