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audience-belief-mapper

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Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言

narrative/trace/audience-belief-mapper/SKILL.md

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# Audience Belief Mapper

Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD **four forces** (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE **Trace** phase and its output feeds three [TALE](../../../references/tale-benchmark.md) dimensions: **T** (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), **A** (the objection reframes the message house answers), and **E** (win-loss and objection language written back to the canon candidates). It never scores TALE profile result and never adjudicates a claim — unverified quotes or comparative statements are marked `[needs source]` and routed to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py`.

**Scope guard**: this skill maps *beliefs, objections, and switching forces* only. It does **not** build demographic or firmographic persona profiles (reuse [audience-mapper](../../../influencer/scout/audience-mapper/SKILL.md) — this skill takes the persona base from there and does not rebuild it), reconcile the positioning canvas against shippable reality ([positioning-truth-tracer](../positioning-truth-tracer/SKILL.md)), build the change-narrative arc ([strategic-narrative-designer](../../architect/strategic-narrative-designer/SKILL.md)), adjudicate any claim ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/claims-ledger.md`), or compute the TALE profile result (only the [narrative-quality-auditor](../../evaluate/narrative-quality-auditor/SKILL.md) gate scores TALE). It works one lever — audience belief — and hands off.

## Quick Start

```
Map the beliefs, objections, and switching forces for [product]'s beachhead. Here are [N] interview / win-loss notes: [paste].
```

```
Turn these lost-deal reasons into the JTBD four forces (push / pull / anxiety / habit) and a reframe for each objection: [paste].
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