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launch-asset-packager

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Use when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, contact), demo script and screenshot specs, a launch FAQ, dual-store listing metadata drafts against the official character budgets (per App Store Connect / Play Console documentation), and a technical go-live checklist manifest (robots flip, sitemap, OG tags, analytics verification — execution stays with technical-seo-checker and serp-markup-builder). Not for the message copy itself — use message-house-builder or content-writer; not for landing page UX — use landing-optimizer; not for keyword research beyond the store surfaces — use keyword-research. 发布资产打包/press kit/商店listing规格/上线检查清单

launch/assemble/launch-asset-packager/SKILL.md

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# Launch Asset Packager

Assembles the tier-scoped asset manifest for a launch — every artifact the moment needs, its owner, its spec source, and its production status — in the Assemble phase of the RAMP loop (Research → Assemble → Mobilize → Prove). It feeds the RAMP `A` sub-items directly: *press kit complete*, *per-channel asset kits complete per tier to each surface's documented spec* (store listing character budgets included), and the *technical go-live pass* — and the manifest tracks the localization-variant and message-match rows the auditor later checks. It works one lever — the kit — and hands off: only [launch-readiness-auditor](../../mobilize/launch-readiness-auditor/SKILL.md) computes the RAMP profile result or runs the `A1` veto.

**Scope guard**: this skill owns the asset *manifest and specs*, not the content inside them. It does **not** write the message copy ([message-house-builder](../message-house-builder/SKILL.md) owns the message house; long-form goes to [content-writer](../../../seo-geo/implement/content-writer/SKILL.md)), build the landing page or signup UX ([landing-optimizer](../../../influencer/report/landing-optimizer/SKILL.md)), research store keywords beyond budget-fitting the fields ([keyword-research](../../../seo-geo/survey/keyword-research/SKILL.md)), execute the go-live technical items ([technical-seo-checker](../../../seo-geo/tune/technical-seo-checker/SKILL.md) and [serp-markup-builder](../../../seo-geo/implement/serp-markup-builder/SKILL.md) own execution — this skill only lists and tracks the manifest items), adjudicate product claims (marked `[needs source]` and routed to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py`), or score any RAMP dimension.

## Quick Start

```
Package the launch assets for [product] — tier [T1/T2/T3], channels: [list]. What exists already: [links / list].
```

```
Build the press kit spec for [product], plus a demo script and screenshot shot list for the walkthrough video.
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