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offsite-signal-analyzer

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Use when the user asks to "analyze backlinks", "analyze my off-site signals", or "track AI traffic / ChatGPT / Perplexity referrals"; profiles referring domains, anchor-text mix, toxic links, and disavow candidates (backlinks mode) or isolates AI-assistant referral sessions in GA4/GSC/logs and reports their trend, landing pages, and AI-vs-organic conversion (ai-referrals mode). Not for internal links — use site-structure-optimizer; not for keyword positions — use rank-tracker; not for multi-metric stakeholder reports — use performance-monitor. 外链分析/反向链接/AI流量/AI引荐/ChatGPT流量/AI转化

seo-geo/evaluate/offsite-signal-analyzer/SKILL.md

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Nov 12, 2026
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Apache-2.0

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# Off-Site Signal Analyzer

Reports the two off-site signal families a domain earns from the outside world: the **backlink profile** (who links to you and how clean those links are) and the **AI-assistant referral channel** (how much traffic AI answers send you and whether it converts). Both are CITE-adjacent — they feed [CITE](../../../references/cite-domain-rating.md) Citation and Trust items — but they come from different data sources joined only at the domain level, so the skill keeps them behind a mode selector.

**Mode set:**

| Mode | Data source | Answers |
|------|-------------|---------|
| `backlinks` (default) | `~~link database` export / pasted CSV | Referring domains, anchor mix, toxic-link share, disavow candidates, competitor link gaps |
| `ai-referrals` | GA4 / GSC / server-log export | AI-assistant referral sessions, trend, top landing pages, AI-vs-organic conversion |

**The seam**: backlinks answers "is this domain worth trusting as a source?" from the link graph; ai-referrals answers "are AI engines already sending citations-as-traffic?" from your own analytics. Never blend the two datasets into one number — report each mode's figures under its own heading and let `domain-authority-auditor` join them into a CITE score.

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