Individual skill
vpd-design
Customer-centric value proposition development using jobs-to-be-done methodology
library/specializations/domains/business/business-strategy/skills/vpd-design/SKILL.md
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# Value Proposition Design Skill
## Overview
The Value Proposition Design skill enables systematic customer-centric value proposition development using the jobs-to-be-done framework. It facilitates structured analysis of customer profiles and value maps to achieve problem-solution fit and deliver compelling value propositions that address real customer needs.
## Capabilities
### Customer Jobs Identification
- Identify functional jobs customers are trying to accomplish
- Uncover social jobs related to how customers want to be perceived
- Discover emotional jobs and feelings customers seek
- Map supporting jobs in the purchasing and consumption journey
- Analyze job context, frequency, and importance