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afadtc/afa-dtc-skills

做了十年独立站，操盘超1亿美金预算，我把我自己蒸馏成了31 个独立站AI顾问。这是一套面向独立站与 DTC 品牌的全链路增长顾问 Skill 系统，覆盖诊断、选品、品牌、广告投放、CRO、留存、运营与规模化增长等模块。【作者：1亿美刀站长阿发】

Claude CodeEngineering

History

Review weekly changes to SKILL.md before updating. Dates mark the weeks in which we observed each version; checks apply to the recorded commits.

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skills/afa/SKILL.md

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skills/afa-aov/SKILL.md

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skills/afa-brand/SKILL.md

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skills/afa-convert/SKILL.md

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skills/afa-expand/SKILL.md

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skills/afa-gg/SKILL.md

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skills/afa-influencer/SKILL.md

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skills/afa-launch/SKILL.md

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skills/afa-monetize/SKILL.md

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skills/afa-organic/SKILL.md

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skills/afa-paid/SKILL.md

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skills/afa-payments/SKILL.md

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skills/afa-pr/SKILL.md

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skills/afa-product/SKILL.md

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skills/afa-retain/SKILL.md

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skills/afa-scale/SKILL.md

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skills/afa-seo/SKILL.md

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skills/afa-sms/SKILL.md

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skills/afa-social/SKILL.md

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skills/afa-tt/SKILL.md

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View on GitHubAdd to my skills

Verified commit e4edb28d064ca5d8c9e76a5208853218f2dd322b

git clone --filter=blob:none --no-checkout https://github.com/afadtc/afa-dtc-skills.git .hotskills/afadtc-afa-dtc-skills && git -C .hotskills/afadtc-afa-dtc-skills checkout --detach e4edb28d064ca5d8c9e76a5208853218f2dd322b # Copy each selected skill directory from .hotskills/afadtc-afa-dtc-skills into .claude/skills/<skill-name>/
186GitHub stars
9stars in 7 days
31skills in this repository
5commits in 30 days

Heat

4.8
  • Star growth, last 7 daysNot available
  • Star growth, last 24 hoursNot available
  • Rank movement, last 7 daysNot available
  • Commits, last 30 daysNot available
  • Accounts asking about it through MCP, last 7 daysNot available
  • Hot votes this weekNot available

Heat never changes the order by stars, and sponsorship never touches it. How heat works

Stars over time

Oct 25, 2026Nov 4, 2026186

30-day change not yet available: not enough history.

Individual skills in this repository

How it works

afa

When your agent uses it

AFA DTC 全链路独立站操盘系统——系统入口、一级路由器、工作流编排器，统筹品牌基建/付费获客/有机增长/变现留存/运营扩张五大业务线。触发词: 独立站, DTC, 电商, Shopify, 全链路操盘, 独立站诊断, 独立站增长, 90 天增长计划, 不知道从哪开始, 多个问题一起, 帮我做全盘规划, 一件代发, 测品, 测试店, ecommerce, online store, DTC brand, store audit, dropshipping。

What it loads into context

Frontmatter

153 tokens

Always available to the agent

SKILL.md

6,320 tokens

When the skill is activated

Reference documents

64,337 tokens

Loaded on request

Token counts are estimates. Scripts run separately; they are not counted as reference context.

The playbook

  1. 关于
  2. 1. 系统架构
  3. 2. Preamble（启动协议）
  4. 3. 初始化检查清单
  5. 4. 一级路由决策
  6. 5. 预设工作流
  7. 6. 上下文交接格式
  8. 7. 智能调研机制
  9. 8. 反馈收集
  10. 9. 会话记忆与结束摘要
  11. 10. 参考文件索引
  12. 系统协议（内核版）

Scripts executed separately

  • _system/scripts/memory_manager.py

Files

  • ../../.claude-plugin/marketplace.jsonasset813 bytes
  • ../../.claude-plugin/plugin.jsonasset509 bytes
  • SKILL.mdcore22,852 bytes
  • _system/benchmark-governance.mddoc4,298 bytes
  • _system/brand-memory-protocol.mddoc20,290 bytes
  • _system/context-matrix.mddoc11,499 bytes
  • _system/cost-tag-spec.mddoc2,382 bytes
  • _system/degradation-rules.mddoc8,518 bytes
  • _system/edge-cases.mddoc8,093 bytes
  • _system/interaction-protocol.mddoc28,420 bytes
  • _system/iron-rules.mddoc8,177 bytes
  • _system/kernel.mddoc3,534 bytes
  • _system/localization-rules.mddoc5,137 bytes
  • _system/output-format.mddoc17,350 bytes
  • _system/preamble.mddoc4,579 bytes
  • _system/reasoning-rules.mddoc2,957 bytes
  • _system/reference-authoring-rules.mddoc4,590 bytes
  • _system/scripts/memory_manager.pyruns7,627 bytes
  • _system/skill-directory.mddoc6,984 bytes
  • references/benchmark-data.mddoc13,022 bytes
  • references/brand-brain-template.mddoc16,916 bytes
  • references/case-library.mddoc18,702 bytes
  • references/diagnostic-rules.mddoc21,859 bytes
  • references/routing-checklist.mddoc25,639 bytes

No excerpt is shown for this license. Read the source on GitHub.

View the complete source on GitHub

Skills included

  • afa
  • afa-aov
  • afa-brand
  • afa-compete
  • afa-convert
  • afa-creative
  • afa-cx
  • afa-dashboard
  • afa-diagnose
  • afa-email
  • afa-expand
  • afa-explore
  • afa-fb
  • afa-foundation
  • afa-geo
  • afa-gg
  • afa-influencer
  • afa-launch
  • afa-monetize
  • afa-ops
  • afa-organic
  • afa-paid
  • afa-payments
  • afa-pr
  • afa-product
  • afa-retain
  • afa-scale
  • afa-seo
  • afa-sms
  • afa-social
  • afa-tt

Repository facts

License
No license detected
Created
Apr 29, 2026
Last pushed
Oct 8, 2026
Forks
45
Open issues
0
Project activity
Active

Before you install

Network or broad shell

Automated signals, not a guarantee

Checked Nov 5, 2026

Show all 86 signals by file

.claude-plugin/marketplace.json

  • Network accessline 1
    {   "$schema": "https://anthropic.com/claude-code/marketplace.schema.json",
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    "$schema": "https://anthropic.com/claude-code/marketplace.schema.json",

.claude-plugin/plugin.json

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    "name": "afadtc"   },   "repository": "https://github.com/afadtc/afa-dtc-skills",
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    },   "repository": "https://github.com/afadtc/afa-dtc-skills",   "license": "CC-BY-NC-4.0",
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    "repository": "https://github.com/afadtc/afa-dtc-skills",   "license": "CC-BY-NC-4.0",   "keywords": ["dtc", "ecommerce", "shopify", "dropshipping", "meta-ads", "google-ads", "tiktok", "payments", "growth", "chinese"]

skills/afa-aov/scripts/promo_breakeven.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa-convert/references/audit-checklist.md

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    > **来源**：[UsableNet：ADA 网站诉讼追踪](https://info.usablenet.com/ada-website-compliance-lawsuit-tracker)；[EcomBack：2025 ADA 无障碍诉讼年报](https://www.ecomback.com/annual-2025-ada-website-accessibility-lawsuit-report)。核实于 2026-07。

skills/afa-convert/scripts/ab_sample_size.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa-creative/references/typography-guide.md

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    > **来源**：[Search Engine Journal：Facebook Removes the 20% Text Limit on Ad Images](https://www.searchenginejournal.com/facebook-removes-the-20-text-limit-on-ad-images/381844/)；[Adweek：Facebook Quietly Scraps Rule That Limited Text in Ad Imag

skills/afa-dashboard/scripts/metrics_snapshot.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa-email/references/copywriting-formulas.md

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    > **来源**：[Oracle：AI 邮件摘要对营销的影响](https://blogs.oracle.com/marketingcloud/ai-summaries-for-email-design-impacts-on-marketers)；[MarTech：Apple/Google 2025 更新对 2026 email+SMS 的影响](https://martech.org/what-apple-and-googles-2025-updates-mean-for-

skills/afa-email/references/deliverability-checklist.md

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    > **来源**：[Microsoft 官方公告：Outlook 高发件量发件人新要求（2025-04 发布，2025-05-05 起执行）](https://techcommunity.microsoft.com/blog/microsoftdefenderforoffice365blog/strengthening-email-ecosystem-outlook%E2%80%99s-new-requirements-for-high%E2%80%90volume-send

skills/afa-expand/references/tariff-new-normal-playbook.md

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    > **来源**：[White House：继续暂停 de minimis（2026-02）](https://www.whitehouse.gov/presidential-actions/2026/02/continuing-the-suspension-of-duty-free-de-minimis-treatment-for-all-countries/)；[DCL：de minimis 终结实操](https://dclcorp.com/blog/fulfillme
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    > **来源**：[EU 委员会：2026 起取消 €150 免税阈值](https://taxation-customs.ec.europa.eu/news/e-commerce-150-eur-customs-duty-exemption-threshold-be-removed-2026-2025-11-13_en)；[EU 委员会：低值进口临时统一费（至 2028-07-01）](https://taxation-customs.ec.europa.eu/news/g

skills/afa-expand/scripts/landed_cost.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa-fb/references/core-frameworks.md

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    > **来源**：[Meta 工程博客：Andromeda（2024-12）](https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/)；[Confect：Andromeda 2026 实操指南](https://confect.io/tactics/m

skills/afa-fb/references/tracking-setup.md

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    > 旧版清单曾要求「每月检查 AEM 配置正确」和「事件优先级排序正确（Purchase > ATC > VC > PV）」。这两项已经**不再是可执行的检查动作**：Meta 自 2025 年 6 月起移除了 Events Manager 中的 **AEM 配置标签页**，同时取消了**8 事件上限**与**手动事件优先级排序**——现在所有符合条件的标准/自定义事件都由 Meta 自动聚合处理，无需人工配置或排序；域名验证也不再是 AEM 事件配置的前置条件（但域名验证本
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    > **来源**：[Meta 官方：About Aggregated Event Measurement](https://www.facebook.com/business/help/721422165168355)；[Jon Loomer：Meta's AEM Isn't Going Away — It's Changing](https://www.jonloomer.com/qvt/aggregated-event-measurement-isnt-going-awa

skills/afa-geo/references/agentic-commerce-playbook.md

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    > **来源**：[Shopify Spring '26 商家版](https://www.shopify.com/news/spring-26-edition-merchant)；[Fast Company：agentic commerce 竞赛](https://www.fastcompany.com/91533534/shop-til-you-bot-google-openai-and-the-race-to-build-agentic-commerce)。
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    - ChatGPT **Instant Checkout** 自 2025-09 上线，每天约 **5,000 万条购物查询**。 - **商家排序因子（官方口径）**：库存、价格、质量、**是否一级卖家（first-party）**、**是否开通 Instant Checkout**。 > **来源**：[OpenAI：Buy it in ChatGPT](https://openai.com/index/buy-it-in-chatgpt/)。
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    > **来源**：[OpenAI：Buy it in ChatGPT](https://openai.com/index/buy-it-in-chatgpt/)。
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    - 2026-01 发布，Amazon / Meta / Microsoft / Stripe / Target / Etsy 站台。 - **Shopify Catalog**：把商品标准化为 AI 可读数据层，**符合条件默认收录**；**Universal Cart** 让 AI agent 跨商家组单。 > **来源**：[Shopify：agentic commerce 解读](https://www.shopify.com/blog/how-agentic-com
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    > **来源**：[Shopify：agentic commerce 解读](https://www.shopify.com/blog/how-agentic-commerce-works)；[shopify.dev/docs/agents](https://shopify.dev/docs/agents)。
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    - **写什么**：品牌简介 + 最权威页面（产品、FAQ、政策、可摘录统计）的链接与一句话说明，用 Markdown。 - **作用**：提高第一方内容被 AI 正确引用的概率，减少 AI 抓错/编造。 > **来源**：[Elementera：llms.txt 实施指南](https://www.elementera.com/blog/what-is-llms-txt-how-implement-for-ai-bots-2026-guide)。
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    > **来源**：[Elementera：llms.txt 实施指南](https://www.elementera.com/blog/what-is-llms-txt-how-implement-for-ai-bots-2026-guide)。
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    > **来源**：[Search Engine Land：LLM 优化 2026](https://searchengineland.com/llm-optimization-tracking-visibility-ai-discovery-463860)；[Amalytix：Alexa for Shopping 指南](https://www.amalytix.com/en/knowledge/ai/amazon-rufus-guide-2026/)；[LLMrefs：GE
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    > **来源**：[Search Engine Land / Yext：AI 引用来源分布](https://searchengineland.com/llm-optimization-tracking-visibility-ai-discovery-463860)。

skills/afa-geo/references/ai-visibility-audit.md

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    ### 3.1 `robots.txt` 检查 访问 `https://yourdomain.com/robots.txt`，检查是否错误地拦截了以下关键爬虫：
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    访问 `https://yourdomain.com/robots.txt`，检查是否错误地拦截了以下关键爬虫：

skills/afa-gg/references/core-frameworks.md

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    > **AI 创意工具事实卡（核实于 2026-07）**：Google 的生成式创意能力目前分两处落地——**Merchant Center 的 Product Studio**（商品图优化、背景替换、AI 视频生成）与 **Google Ads 的 Asset Studio**（新的创意工具中枢，集成 Gemini / Veo / Nano Banana；Veo 支持上传静态图生成最长约 10 秒的短视频）。写投放方案时按这两个入口分别落工具，不要笼统写"Product
  • Network accessline 55
    > **来源**：[Google：Veo in Google Ads](https://business.google.com/en-all/accelerate/announcements/veo-google-ads/)；[Google：Multimodal Video Creation in Asset Studio](https://business.google.com/us/accelerate/announcements/multimodal-video-cre
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    > **来源**：[Search Engine Roundtable：Google Ads Performance Max Won't Take Priority Over Standard Shopping](https://www.seroundtable.com/google-ads-pmax-priority-standard-shopping-38265.html)；[Producthero：PMax vs 标准购物——优先级变更、Ad Rank 胜出](https

skills/afa-gg/references/feed-optimization.md

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    {   "@context": "https://schema.org/",
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    "@context": "https://schema.org/",
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    "priceCurrency": "USD",     "price": "[价格]",     "availability": "https://schema.org/InStock",
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    "price": "[价格]",     "availability": "https://schema.org/InStock",     "seller": {
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    "availability": "https://schema.org/InStock",
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    {   "@context": "https://schema.org",
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    "@context": "https://schema.org",

skills/afa-gg/references/pmax-playbook.md

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    > **来源**：[Kleverish：Google Ads 2026 PMax 更新（渠道级报告、campaign 级否定词、asset group 主题报告）](https://www.kleverish.com/blog/google-ads-2026-updates-ai-performance-max/)。核实于 2026-07。

skills/afa-gg/references/search-ads-playbook.md

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    > **来源**：[Google 官方博客：AI Max 新功能（出 beta、+7% 转化）](https://blog.google/products/ads-commerce/ai-max-new-features/)；[Google 官方博客：DSA 升级 AI Max](https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/)；[Search Engine Land：DSA→AI M

skills/afa-gg/references/shopify-google-setup.md

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    1. 访问 [merchants.google.com](https://merchants.google.com)，使用与 Google Ads 相同的 Gmail 登录
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    **Pro Tips：** - 在提交产品到 GMC 之前，先用 Google 的 [Merchant Center 诊断工具](https://merchants.google.com) 检查所有问题
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    - 在提交产品到 GMC 之前，先用 Google 的 [Merchant Center 诊断工具](https://merchants.google.com) 检查所有问题
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    - 使用 Google 的 [Rich Results Test](https://search.google.com/test/rich-results) 验证结构化数据
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    1. 访问 [analytics.google.com](https://analytics.google.com)
  • Network accessline 453
    2. **GMC Next 版本**：    - 在 Product Ratings 部分添加 Feed URL    - 或通过 Google 的 [Product Ratings Interest Form](https://support.google.com/merchants/contact/product_ratings_interest) 申请
  • Network accessline 455
    - 或通过 Google 的 [Product Ratings Interest Form](https://support.google.com/merchants/contact/product_ratings_interest) 申请

skills/afa-ops/scripts/unit_economics.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa-paid/SKILL.md

  • Network accessline 363
    > **来源**：[Pigeon：2026 DTC 渠道组合分层（AppLovin 占比、开启时机）](https://www.pigeondigital.com/insight/dtc-channel-mix-2026-by-stage)；[EvolveAMZ：CTV for Ecom 2026 Playbook](https://evolveamz.com/connected-tv-ctv-advertising-ecommerce-2026/)；[AppLovin 官方

skills/afa-payments/references/core-frameworks.md

  • Network accessline 23
    > 量化自查用 `../scripts/vamp_check.py`（脚本优先；不可用时按上表口径手算）。 > **来源**：[Chargebacks911：Visa VAMP 2026](https://chargebacks911.com/visa-acquirer-monitoring-program/)；[Visa 官方 Fact Sheet](https://corporate.visa.com/content/dam/VCOM/corporate/visa-per
  • Network accessline 23
    > 量化自查用 `../scripts/vamp_check.py`（脚本优先；不可用时按上表口径手算）。 > **来源**：[Chargebacks911：Visa VAMP 2026](https://chargebacks911.com/visa-acquirer-monitoring-program/)；[Visa 官方 Fact Sheet](https://corporate.visa.com/content/dam/VCOM/corporate/visa-per
  • Network accessline 24
    > **来源**：[Chargebacks911：Visa VAMP 2026](https://chargebacks911.com/visa-acquirer-monitoring-program/)；[Visa 官方 Fact Sheet](https://corporate.visa.com/content/dam/VCOM/corporate/visa-perspectives/security-and-trust/documents/visa-acquirer-m
  • Network accessline 24
    > **来源**：[Chargebacks911：Visa VAMP 2026](https://chargebacks911.com/visa-acquirer-monitoring-program/)；[Visa 官方 Fact Sheet](https://corporate.visa.com/content/dam/VCOM/corporate/visa-perspectives/security-and-trust/documents/visa-acquirer-m

skills/afa-payments/scripts/vamp_check.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa-retain/references/subscription-management.md

  • Network accessline 29
    > **来源**：[DLA Piper：第八巡回法院废除 Click-to-Cancel（2025-07）](https://www.dlapiper.com/en-us/insights/publications/2025/07/ftcs-click-to-cancel-rule-voided)；[Crowell：FTC 重启规则制定](https://www.crowell.com/en/insights/client-alerts/clicking-all-the-ri

skills/afa-seo/references/collection-page-seo.md

  • Network accessline 81
    {   "@context": "https://schema.org",
  • Network accessline 82
    "@context": "https://schema.org",

skills/afa-seo/references/international-seo-guide.md

  • Network accessline 52
    <link rel="alternate" hreflang="en-US" href="https://brand.com/us/product" />
  • Network accessline 53
    <link rel="alternate" hreflang="en-GB" href="https://brand.com/uk/product" />
  • Network accessline 54
    <link rel="alternate" hreflang="fr-FR" href="https://brand.com/fr/product" />
  • Network accessline 55
    <link rel="alternate" hreflang="x-default" href="https://brand.com/product" />

skills/afa-seo/references/link-acquisition-playbook.md

  • Network accessline 46
    > **来源**：[Octiv Digital：Connectively（原 HARO）将于 2024-12-09 关停](https://www.octivdigital.com/ideas-and-advice/connectively-formerly-haro-to-shut-down-on-december-9-2024/)；[Prezly：Connectively (HARO) 替代方案（2026）](https://www.prezly.com/academy/

skills/afa-seo/references/technical-seo-checklist.md

  • Network accessline 68
    ### 3.2 验证与监控 - 使用 Google 的 [Rich Results Test](https://search.google.com/test/rich-results) 工具验证。
  • Network accessline 69
    - 使用 Google 的 [Rich Results Test](https://search.google.com/test/rich-results) 工具验证。

skills/afa-seo/references/work-modes-and-templates.md

  • Network accessline 474
    ## 4. 结构化数据 (Schema Markup)     {       "@context": "https://schema.org",
  • Network accessline 475
    {       "@context": "https://schema.org",       "@type": "FAQPage",
  • Network accessline 476
    "@context": "https://schema.org",

skills/afa-sms/references/compliance-checklist.md

  • Network accessline 39
    > **来源**：[Kelley Drye：第十一巡回法院废除 1:1 同意规则](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/eleventh-circuit-vacates-tcpa-11-consent-rule)；[BCLP：撤回同意规则 2025-04-11 生效](https://www.bclplaw.com/en-US/events-insights-news/the-tcpas-new-

skills/afa-sms/references/core-frameworks.md

  • Network accessline 315
    > **来源**：[MarTech：Apple/Google 2025 更新对 2026 email+SMS 的影响（含 RCS）](https://martech.org/what-apple-and-googles-2025-updates-mean-for-email-and-sms-in-2026/)。核实于 2026-07。

skills/afa-sms/references/whatsapp-rcs-playbook.md

  • Network accessline 68
    - **现状**：仍处"预告/试点"——运营商与设备覆盖、商家接入（多经 SMS 服务商）在铺开中，计费与可用性因市场而异。 - **与 SMS 合规的关系**：RCS 不替代 SMS 合规底线（同意/退订/10DLC 仍适用其体系，见 `compliance-checklist.md`）——把它当"表现层升级"而非新渠道另起炉灶。 - 来源：[MarTech：Apple/Google 2025 更新对 2026 email+SMS 的影响（含 RCS）](https://m
  • Network accessline 70
    - 来源：[MarTech：Apple/Google 2025 更新对 2026 email+SMS 的影响（含 RCS）](https://martech.org/what-apple-and-googles-2025-updates-mean-for-email-and-sms-in-2026/)。

skills/afa-tt/references/tiktok-shop-playbook.md

  • Network accessline 154
    > **来源**：[TikTok 官方：GMV Max 迁移文档](https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads)；[TheKeyword：GMV Max ROI 口径含佣金/优惠券/平台费](https://www.thekeyword.co/news/tiktok-gmv-max-update-seller-costs)；[TikTok Newsroom：Smart+ 自动化更新

skills/afa/_system/benchmark-governance.md

  • Network accessline 44
    | 来源 | 覆盖（引用示例） | 用于模块 | |---|---|---| | [Triple Whale Benchmarks](https://www.triplewhale.com/blog/ecommerce-benchmarks) | 2 万+ DTC 商家实时聚合；2025 中位 ROAS 2.04 | fb / gg / tt / paid / dashboard |
  • Network accessline 45
    |---|---|---| | [Triple Whale Benchmarks](https://www.triplewhale.com/blog/ecommerce-benchmarks) | 2 万+ DTC 商家实时聚合；2025 中位 ROAS 2.04 | fb / gg / tt / paid / dashboard | | [Klaviyo Benchmarks](https://www.klaviyo.com/products/email-marketing
  • Network accessline 46
    | [Triple Whale Benchmarks](https://www.triplewhale.com/blog/ecommerce-benchmarks) | 2 万+ DTC 商家实时聚合；2025 中位 ROAS 2.04 | fb / gg / tt / paid / dashboard |
  • Network accessline 47
    | [Klaviyo Benchmarks](https://www.klaviyo.com/products/email-marketing/benchmarks) | 18.3 万客户；flows 以 5.3% 发送量贡献 41% 邮件收入，RPR ≈ campaign ×18 | email / sms / retain |
  • Network accessline 48
    | [Varos](https://www.varos.com/) | 分品类月更（补剂类 Meta CPA $45.62 vs 大盘 $30-35，2025-04） | fb / tt / diagnose |
  • Network accessline 49
    | [分流量来源 CVR](https://eightx.co/blog/average-ecommerce-conversion-rate-by-traffic-source-2026) | email 4.2% / referral 4.2% / organic 2.8% / paid social 1.1% | convert / dashboard |

skills/afa/_system/scripts/memory_manager.py

  • Executable scriptline 1
    #!/usr/bin/env python3

skills/afa/references/case-library.md

  • Network accessline 457
    - **动作（据报道）**：Marais USA 转向 DTC 模式，并把生产**迁至美国本土（洛杉矶）**，以更高单位成本换取更短交期、成本稳定与更强供应链控制。 - **可复用模式**：关税冲击下"近岸/在岸 + DTC 直控"是一条生存路径——用确定性（交期、成本、控制力）对冲政策不确定性；对多数中国卖家，对应做法是"美国海外仓本土备货、按批发价缴税 + 原产地多元化（中国+1）"（见 `../../afa-expand/references/tariff-new-no
  • Network accessline 459
    - 来源：[Retail TouchPoints：后 de minimis 时代结构重置](https://www.retailtouchpoints.com/executive-viewpoints/the-structural-reset-navigating-the-post-de-minimis-era-in-dtc-ecommerce/619621)。据报道整理，未独立核实。
  • Network accessline 464
    - **动作（据报道）**：核心唇釉以"上妆/撕拉"强视觉效果驱动，被报道"每 5 秒卖出一件"；Lip Liner Stay-N-Peel 单品 GMV 被报道破 $46M。打法是把"演示型产品 + 联盟创作者"喂进 TikTok Shop 的内容-成交闭环。 - **可复用模式**：TikTok Shop 原生打法 = 强演示产品 × 达人联盟规模（美国 GMV 约 42% 由联盟驱动，见 `../../afa-tt/references/tiktok-shop-play
  • Network accessline 466
    - 来源：[Top Growth Marketing：TikTok Shop 案例](https://topgrowthmarketing.com/tiktok-shop-case-study/)。据报道整理，具体数字未独立核实。
  • Network accessline 471
    - **动作（据报道）**：Mejuri 把品类重定义为"女性为自己购买的日常轻奢"，开辟送礼之外的自购市场，用内容与社区建立溢价与复购，而非靠折扣。 - **可复用模式**：溢价不是定高价，而是换一个消费场景与叙事（自购/日常/悦己），把"被送礼"变成"主动买"；用品牌资产而非折扣拉复购，是 Casper/Brandless 之外更健康的对标。 - 来源：[Trendtrack：Top DTC 品牌 2026](https://www.trendtrack.io/blog-
  • Network accessline 473
    - 来源：[Trendtrack：Top DTC 品牌 2026](https://www.trendtrack.io/blog-post/top-dtc-brands)。据报道整理，未独立核实。

How the signals fit together

Facts from a static read of the files at the pinned commit. They describe what the code does, not why.

Some files could not be read; the facts below still hold.

Signal confidence: 81 facts

and 31 more

Works with

Agent compatibility, from the files in this repository
AgentStatusEvidenceInstall to
Claude CodeNativeManifest .claude-plugin/marketplace.json.claude/skills/<skill-name>/
CodexCompatibleStandard SKILL.md skills/afa/SKILL.md.agents/skills/<skill-name>/
CursorCompatibleStandard SKILL.md skills/afa/SKILL.md.cursor/skills/<skill-name>/
Gemini CLICompatibleStandard SKILL.md skills/afa/SKILL.md.gemini/skills/<skill-name>/
GitHub CopilotCompatibleStandard SKILL.md skills/afa/SKILL.md.github/skills/<skill-name>/
OpenCodeCompatibleStandard SKILL.md skills/afa/SKILL.md.opencode/skills/<skill-name>/
  • Native The repository ships a manifest, folder or frontmatter field for this agent.
  • Compatible A standard SKILL.md that this agent can read.
  • Unknown No evidence either way.

Derived automatically from paths, manifests and frontmatter. Not tested on each agent.

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