Individual skill

lift-test-readout

Read and act on completed lift test results — interpret iROAS, confidence scores, and turn the data into a post-test decision.

skills/lift-test-readout/SKILL.md

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Nov 6, 2026
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## Purpose

How to read and act on lift test results — interpreting incremental ROAS, confidence scores, and making post-test decisions. This skill turns a completed test’s raw output into a concise, decision-oriented readout: the headline numbers, what they mean in context, and what to do next. Default interpretation skill in the Lift Test domain.

## When to trigger

**Trigger condition**: The user is asking about results, performance, or implications of one or more completed lift tests.

**Examples that should NOT trigger this skill — route to another skill instead**:

| **Input pattern** | **Route to** |
|-|-|
| “Create a lift test for me” / “set up a Meta test” | Not covered by this plugin yet — point the user to Lift Tests in the WorkMagic app, or their CSM |
| “What is iROAS?” / “what does PTM mean?” (concept, no specific test) | `database-query-ask` |