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conversion-optimization

Guided journey from a leaking conversion flow - landing page, signup, checkout, or in-app onboarding - to a measured, tested funnel. Orchestrates six skills phase by phase - lean-analytics, cro-methodology, storybrand-messaging, hundred-million-offers, influence-psychology, design-everyday-things - each phase carries its full method inline so it runs standalone, asking the user questions at every decision point and recording results in the project docs/ folder (FUNNEL.md, METRICS.md, EXPERIMENTS.md, CONVERSION-OPTIMIZATION-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a specific flow, fix checkout or signup abandonment, diagnose onboarding drop-off, or says 'people start but never finish'. With no site yet, use create-website; for a whole-site look, message, and speed audit, improve-website; if the flow converts but needs traffic, grow-website; for in-product engagement and retention, improve-app. For one framework in isolation, invoke that skill directly.

plugins/metaskills/skills/conversion-optimization/SKILL.md

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# Conversion Optimization

Turn one leaking conversion flow — a landing page, a signup, a checkout, an in-app onboarding — into a
measured, tested funnel. This is an interactive, resumable journey of seven phases: the agent asks
before every decision and records the outcome in your project's `docs/` folder, so you can stop after
any phase and pick up later. It works on websites and inside products alike; the unit of work is the
flow and its ONE action, not the whole site.

## Core Principle

**Find the leak with numbers, learn the reason from customers, fix message → offer → proof → friction
in that order, and prove every fix with a pre-committed test.** The order is causal: a number tells
you *where*, only research tells you *why*, motivation must be raised before friction-cutting pays,
and an untested fix is a guess that compounds. This skill sequences the phases, asks the decision