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grow-website

Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says 'my site gets visitors but nobody buys'. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.

plugins/wondelai-skills/skills/grow-website/SKILL.md

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# Grow a Website

Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases — the agent asks before it decides at every fork, and all state lives in `docs/` so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch.

## Core Principle

**Most traffic problems are conversion problems in costume: capture and convert the visitors you have before buying more.** This skill sequences the phases, asks the decision questions, and records every choice in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks. Research comes before optimization, and the offer comes before the page polish, always.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1. Discover why visitors leave | cro-methodology | Why do visitors not convert, and what is worth testing? | Extends docs/WEBSITE.md, docs/METRICS.md, docs/EXPERIMENTS.md |
| 2. Capture the not-ready 97% | scorecard-marketing | How do we keep the leads who aren't ready to buy? | Extends docs/WEBSITE.md, docs/MARKETING.md |