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product

Use when auditing e-commerce product pages or implementing structured data for a shop. Applies to any page selling or describing a specific product.

skills/product/SKILL.md

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# Add Product schema markup

Product schema enables Google to show price, availability, ratings, and review count directly in search results—rich results have significantly higher click-through rates than standard blue links.

## Quick Reference

- Add Product JSON-LD schema to every product page for rich result eligibility
- Required for rich results: name, image, description, and offers (with price and priceCurrency)
- Include aggregateRating for star ratings in search results
- Prices in schema must match the prices displayed on the page

## Check

Check each product page for a JSON-LD script block with @type 'Product'. Verify it includes: name, image, description, and an offers property with price, priceCurrency, and availability. Check that prices in schema match the visible page prices. Validate with Google's Rich Results Test.