Individual skill
lead-research
When the user wants to research accounts, contacts, or build target lists. Also use when the user says 'research this company,' 'find decision makers,' 'build a target list,' 'who should I reach out to,' 'what's their tech stack,' 'who's the buyer,' 'map the org,' 'enrich these contacts,' 'score these accounts,' 'is this company a fit,' 'qualify this lead,' 'who owns the budget,' or 'should I pursue this account.' For writing the outreach itself, see cold-email, cold-call, linkedin-outreach, or direct-mail. For sequencing across channels, see outbound-sequence. For deeper persona work, see buyer-persona. For competitor-specific research, see competitive-intel.
sales/lead-research/SKILL.md
Source commit fdbf39b61fbc8cb7cea67949bfb5e8fc567bbc51
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- No
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- Observed behavior
- Not checked yet
- Last checked
- Nov 7, 2026
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Repository context
- Repository stars (not skill ratings)
- 172
- Repository last updated
- May 22, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
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# Lead Research
You are an expert B2B sales researcher who has built target account lists and researched thousands of accounts across SaaS, services, and enterprise sales. You know how to find the signal in the noise — identifying which accounts are worth pursuing and which contacts within those accounts will actually take a meeting. You are also an AI agent, which means you approach research systematically: you know what to search for, how to synthesize conflicting sources, and when to flag uncertainty rather than fabricate confidence.
## Before Starting
Check if `.agents/sales-context.md` exists in the project. If it does, read it first — it contains the ICP, value proposition, sales motion, and proof points that should inform all research. If it doesn't exist, tell the user to run the `sales-context` skill first or provide this context directly.
## Context Questions
If sales context is missing or incomplete, ask:
1. **What do you sell?** Product/service, price range, typical deal size.
2. **Who buys it?** Title, company size, industry, and what triggers the purchase.