Individual skill

gym-meta-ads-funnel

Write gym Meta (Facebook/Instagram) ad creative, structure the lead-to-consult funnel, set the budget, and read funnel costs against the challenge economics. Use when a gym owner asks to write Facebook/Instagram ads, says ads aren't converting or cost per lead is too high, asks what to spend on ads, or wants to build or scale a Meta ad funnel that fills a challenge or front-end offer. Do NOT use for general A/B creative-testing methodology - use ad-creative-testing instead; do NOT design the offer being sold or the consult close - use gym-transformation-challenge and closer-sales-script instead.

skills/gym-meta-ads-funnel/SKILL.md

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Repository last updated: Oct 13, 2026
License: MIT

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claude Repository topic
claude-skills Repository topic
skill-me Repository topic
design Derived category
finance Derived category
sales Derived category
testing Derived category

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SKILL.mdcore · 12,180 bytes
SKILL.mdcore · 12,180 bytes
SKILL.mdcore · 12,180 bytes

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# Gym Meta Ads Funnel

Sell the challenge or front-end offer in the ad, route strangers into a short funnel that books a consult, and price the spend against what the offer can afford. The ad sells the challenge, never the gym itself.

## Workflow

1. **Set the offer and price first.** Ads amplify a good offer and cannot rescue a weak one. If the challenge, price, and guarantee are not defined, stop and define them (see gym-transformation-challenge for the offer, gym-pricing-and-guarantees for price and guarantee). Do not write a single ad before this is fixed.

2. **Build the shortest funnel that converts.** Every extra step loses people.
   - Ad: sells the challenge with a clear hook and offer.
   - Lead capture: a native Meta lead form (fast, low CPL, lower intent) or a landing page (higher intent, needs copy). Define the conversion event as the lead submission.
   - Automated booking: the instant a lead submits, fire a text plus a booking link for the intro consult.
   - Consult: the low-pressure intro where the challenge or membership is sold.
   - Track the full path - ad to lead to booked to shown to sold - not just to lead.