Individual skill

email-drip-builder

Designs automated onboarding and activation drip sequences with behavior-gated sends, exit triggers on conversion, and per-email jobs and timing. Use when someone asks "build an onboarding email sequence", "design a drip campaign for new signups", "why isn't our onboarding flow activating users", or is extending an existing drip series. Do NOT use for recurring content newsletters - use email-newsletter-pro; for recovering abandoned checkouts use abandoned-cart-sequence; for re-engaging dormant users use win-back-campaign; for cold outreach to prospects use outreach-sequence-designer or cold-email-craft.

skills/email-drip-builder/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 24
Repository last updated: Oct 13, 2026
License: MIT

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claude-skills Repository topic
skill-me Repository topic
marketing Derived category
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# Email Drip Builder

A drip sequence is a contract with the user: they gave their attention, and the sequence returns it with value at the right moment. Sequences that read like mail merges get unsubscribes; sequences timed to behavior build habits. The costly mistake this skill prevents is the fixed-timer drip that keeps selling activation to users who already activated - the fastest way to teach a new user that these emails can be ignored.

## Inputs to collect

1. **The activation milestone** - the one action that means the user is activated (first invoice sent, first project shared). This is the exit trigger for the entire sequence. If undefined, define it first - a drip without an exit condition is a leak, not a funnel. Pull it from lifecycle-journey-map if that map exists.
2. **The intermediate milestones** - 2-4 steps between signup and activation, each trackable as an event.
3. **Current activation rate and where users stall** - determines which email gets the most work.
4. **Independently useful assets** - tips, benchmarks, shortcuts, case studies each email can deliver.
5. **Sending constraints** - ESP capabilities for event-based triggers vs. timers; if only timers exist, flag the sequence as degraded and say which rules cannot be enforced.

## Operating procedure