Individual skill
variant-copy-scaler
Generates distinct, on-brand copy for every size, color, and bundle variant from a single master description, splitting a shared core from a thin per-variant layer so variant pages avoid thin or duplicate-content problems. Use when someone asks "write descriptions for all 12 colorways", "our variant pages are cannibalizing each other", "should each SKU get its own page", or when one product ships in many variants and needs per-variant PDP copy, or near-identical variant pages are creating duplicate-content or canonical problems. Do NOT use to write the single master or parent PDP description from specs - use product-description-writer instead; do NOT use for category or collection page copy - use category-page-copywriter instead.
skills/variant-copy-scaler/SKILL.md
Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9
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- Observed behavior
- Instructions only
- Last checked
- Nov 6, 2026
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- Repository last updated
- Oct 13, 2026
- License
- MIT
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- claude Repository topic
- claude-skills Repository topic
- skill-me Repository topic
- marketing Derived category
- writing Derived category
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SKILL.mdcore · 7,098 bytes
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# Variant Copy Scaler
Scale one master product description across many variants so each page is distinct enough to rank and to answer "is THIS the one I want," without rewriting the brand story per SKU. The costly mistake this prevents is twofold: thin near-duplicate pages that compete with each other and dilute authority, and the wasted effort of hand-writing thirty full descriptions when only 20% of each page should differ.
## Operating procedure
The order is strict: the indexing decision comes before any copy, because consolidation makes per-variant copy unnecessary and writing it first wastes the work.
### Step 1: Gather inputs
- The master description (the parent PDP copy). If it does not exist, stop and route to product-description-writer first.
- The full variant matrix: every color, size, and bundle, with SKU and any attribute that genuinely differs (dimensions, weight, price, materials).
- Platform behavior: does each variant mint a separate indexable URL, or does one URL serve all variants via a selector?
- Brand voice constraints, if documented.