Individual skill

paid-acquisition-audit

Audits paid acquisition channels for wasted spend and untapped scaling headroom - computing break-even ROAS from gross margin, flagging creative fatigue and saturation, and producing a ranked action list with a dollar impact per item. Use when someone asks "where is my ad budget being wasted", "should I scale this campaign", "why did ROAS drop", or is preparing a budget review or planning to increase paid spend. Do NOT use for designing new creative experiments - use ad-creative-testing instead; for assigning cross-channel conversion credit, use marketing-attribution.

skills/paid-acquisition-audit/SKILL.md

Read pinned source

Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: No
Repository scan complete: No
Skill scan complete: Yes
Observed behavior: Not checked yet
Last checked: Nov 6, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings): 24
Repository last updated: Oct 13, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

claude Repository topic
claude-skills Repository topic
skill-me Repository topic
marketing Derived category
finance Derived category
security Derived category
testing Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 7,656 bytes

Read excerpt


# Paid Acquisition Audit

A paid acquisition audit surfaces where money is bleeding and where the ceiling on profitable spend has not been reached yet. The costly mistake it prevents is acting on blended numbers: a "healthy" account average routinely hides campaigns burning cash below break-even next to starved winners that could absorb double the budget. The output is a ranked action list with a dollar impact per item - never a general report.

## Operating procedure

Work the steps in order. Break-even math (Step 2) must precede waste hunting (Step 3), because "waste" is undefined until the break-even line is drawn for this specific business.

### Step 1: Gather inputs

Collect before forming any opinion. Label any estimate a guess and revisit it in the findings.

1. Gross margin on the product sold through ads. This sets break-even ROAS. If unknown, default to 60% for DTC ecommerce or 80% for SaaS and label it a guess.
2. A 90-day export of spend, impressions, clicks, conversions, and revenue, broken down by channel, campaign, ad set, and ad. Never audit fewer than 30 days - short windows hide weekly patterns.