Individual skill
press-release-writer
Writes announcement press releases in proper wire format - inverted pyramid structure, a headline under 100 characters carrying the news verb, dateline conventions, quote construction rules (executive quote states vision, customer quote states outcome), and a boilerplate block. Use when a user says "write a press release for our launch", "we're announcing a funding round, draft the release", "turn this announcement into a press release", or "is this press release newsworthy enough". Do NOT use for orchestrating a Product Hunt launch - use product-hunt-launch instead - for running the launch day itself - use launch-day-runbook instead - or for tracking coverage after the release goes out - use media-monitor instead.
skills/press-release-writer/SKILL.md
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- Last checked
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- Oct 13, 2026
- License
- MIT
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# Press Release Writer
A press release has two readers - a journalist deciding in ten seconds whether there is a story, and a customer or investor who finds it via search - and both are served by the same discipline: the news first, in plain declarative sentences, with zero marketing adjectives. The costly mistake this skill prevents is burying the news under company throat-clearing ("XYZ Corp, the leading provider of innovative solutions, today announced...") - journalists delete those unread, and the announcement earns no coverage despite real news underneath.
## Operating procedure
Steps run in order; the news kernel comes first because every other element - headline, lede, quotes - is derived from it, and writing prose before isolating the kernel is how the news gets buried.
### Step 1: Isolate the news kernel
Ask: what changed, and why would someone outside the company care? Reduce the announcement to one sentence containing a concrete change - launched, raised, acquired, partnered, hired, published, reached. If the sentence contains no verb of change ("XYZ continues its commitment to..."), there is no news and no release; tell the user and stop. Newsworthiness signals, strongest first: money (funding, revenue milestone), firsts (first to do X in market Y), scale (a number big for the category), names (known customer, partner, or hire), conflict or contrast (displacing an incumbent way of doing things).
### Step 2: Write the headline - under 100 characters, news verb included
