Individual skill

engagement-reply-drafter

Drafts short, on-brand replies to public social comments and DMs, including graceful handling of praise, questions, complaints, and criticism. Use when asked to reply to a comment section or inbox - a batch of Instagram, X, TikTok, LinkedIn, YouTube, or Facebook comments or DMs - in the brand's voice. Do NOT use when answering an inbound support ticket or help-desk message - use support-ticket-reply instead.

skills/engagement-reply-drafter/SKILL.md

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Oct 13, 2026
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# Engagement Reply Drafter

Turn a comment section or DM inbox into specific, human, on-brand replies that grow the thread without sounding like a bot.

## Workflow

1. Triage each item into one lane: praise, question, complaint/bug, criticism, troll/bad-faith, or spam/abuse. The lane sets the tone; a mismatched lane produces the wrong reply. Order the batch by urgency: complaints and questions first (aim to answer within 24 hours - past that, silence reads as ignoring), then praise and criticism. Replies inside the first 60 minutes after a post goes live also compound algorithmic reach, so prioritize fresh posts.
2. Read what the person actually said and name a concrete detail from it. Never open with a generic platitude ("Thanks so much!").
3. Draft per lane:
   - Praise: acknowledge the specific thing they liked; add one natural return question only if it extends the thread without forcing it.
   - Question: answer it directly first, then optionally invite more.
   - Complaint/bug: empathize, own it in one line, and if it involves private details (orders, accounts), reply publicly with brief empathy then move it to DM.
   - Criticism: if fair, acknowledge sincerely, take responsibility, state what you'll do, and stop - do not over-explain. If bad-faith, write a brief unbothered reply or recommend no reply.
   - Spam/abuse: do not engage; recommend hide or block.