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sales-enablement-kit

Use when equipping a sales motion with the full set of assets reps actually carry into deals, produced as one coherent kit - a one-pager, a competitive battlecard, a demo script outline, and an objection-handling matrix. Triggers on "build the sales enablement kit for our new product", "equip our sales reps with enablement assets", "put together the sales collateral for our launch". Do NOT use for a single standalone battlecard or a one-competitor deep-dive - use competitive-intelligence instead; do NOT use when the category frame (for whom, unlike what) is not yet fixed - use positioning-statement first; do NOT use when the value ladder and proof points are not settled - use messaging-hierarchy first; do NOT use to sequence the rollout calendar - use launch-plan-sequencer; do NOT use to brief the team and run the checklist on launch day - use launch-day-runbook; do NOT use for a self-serve / no-rep-in-the-room motion - use plg-motion-designer instead.

skills/sales-enablement-kit/SKILL.md

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# Sales Enablement Kit

Reps lose deals they should win when they walk in armed with a feature list and a hope. Enablement is not a deck - it is the small set of assets a rep reaches for *in the moment*: the one-pager they leave behind, the battlecard they glance at before a competitive call, the demo path they run without fumbling, and the objection answers they deliver without flinching. This skill builds those four, in the order a rep encounters them, so the whole pack reads as one motion.

This is the asset-authoring step in a Go-to-Market Launch workflow. It assumes the positioning and message are already settled - it renders them into sales-ready collateral; it does not invent them.

## When to use this skill

Reach for it once [[positioning-statement]] fixes the category and the "for whom / unlike what" frame, and [[messaging-hierarchy]] settles the value ladder. Pull battlecard inputs from [[competitive-intelligence]] (do not re-research competitors here). Hand the live-call tactics - what to *say* when an objection lands mid-conversation, and how fast to respond to inbound - to [[objection-handling-and-speed-to-lead]]. The kit is the durable artifact; that sibling is the in-the-moment playbook. Sequence the rollout with [[launch-plan-sequencer]] and brief the team on launch day with [[launch-day-runbook]]. For a self-serve motion where there is no rep in the room, the assets shift - see [[plg-motion-designer]].

## The four assets, in the order a rep meets them

Build them in sequence; each feeds the next.