Individual skill
cross-platform-reformatter
Re-expresses one finished piece of content as the native-equivalent post on each target channel, holding the core idea constant while flexing length, structure, register, and conventions per platform. Use when you have a single written post, article, script, or message and need the same idea posted natively on LinkedIn, X, Instagram, TikTok, YouTube Shorts, or a newsletter. Do NOT use when fanning one long-form asset out into different asset types (clip, quote card, blog) - use content-repurposing instead; do NOT use when writing one fresh caption from a topic - use social-caption-writer instead.
skills/cross-platform-reformatter/SKILL.md
Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9
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- Last checked
- Nov 6, 2026
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- Repository last updated
- Oct 13, 2026
- License
- MIT
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- claude Repository topic
- claude-skills Repository topic
- skill-me Repository topic
- writing Derived category
- marketing Derived category
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# Cross-Platform Reformatter
Take one existing piece and ship the same idea as a native post on each requested channel - not the same text with hashtags swapped.
## Workflow
1. Extract the core: pull the single transferable idea plus its proof (the stat, story, or takeaway). This stays constant across every version; everything else is rebuilt around it.
2. Confirm the target channels. Reformat only the channels the user named; do not invent a full distribution stack. If they named none, ask which channels.
3. Rebuild - do not truncate - for each target, in its native grammar:
- LinkedIn: text-first, ~1300-2000 chars, short lines with white space, professional-but-human, one clear insight.
- X: a tight single post under 280, or a thread where each post stands alone; punchy, no corporate tone.
- Instagram: caption ~125-150 chars or a short narrative; the image/Reel carries the weight.
- TikTok: a spoken script with a verbal hook in the first two seconds; conversational, written to be said aloud.
- YouTube Shorts / Reels: the same script logic with on-screen text beats.
- Newsletter: longest form; keep the nuance the social cuts drop.
4. Apply native conventions per channel: hashtags 3-5 on Instagram, 1-2 on LinkedIn/X, a couple of discovery tags at most on TikTok; use features as intended (carousels/Reels on IG, document posts and polls on LinkedIn, threads and quote-posts on X); tune emoji density to the channel.