Individual skill
plg-motion-designer
Use when designing a product-led, self-serve activation motion for signups. Triggers on "design our PLG motion", "self-serve onboarding", "what is our aha moment", "define activation", "activation rate", "time-to-value", "onboarding funnel", "in-product nudges", "set activation milestones", "signup to value", "free-to-paid", "PQL". Defines the aha moment, the activation milestones to it, and the in-product nudges and metric gates between each step. Do NOT use for outbound/sales-led launch sequencing - use [[launch-plan-sequencer]] instead; for arming a human sales team with collateral, use [[sales-enablement-kit]] instead; for the page that captures the signup, use [[landing-page-copy]]; for pricing tiers and the paywall, use [[saas-pricing]] and [[pricing-strategy]].
skills/plg-motion-designer/SKILL.md
Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9
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- Last checked
- Nov 6, 2026
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- 24
- Repository last updated
- Oct 13, 2026
- License
- MIT
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- claude Repository topic
- claude-skills Repository topic
- skill-me Repository topic
- design Derived category
- sales Derived category
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# PLG Motion Designer
A product-led motion lives or dies on one number most teams never define: the
percentage of signups who reach value before they churn in silence. You design
the path from `signup → aha moment → activated` and instrument the gates between
each step, so the product sells itself instead of waiting on a human. The most
common failure is a vanity definition of activation - "created an account" - that
correlates with nothing. This skill fixes the definition first, then builds the
motion around it.
## When to use this skill
Reach for it once positioning and the offer are set ([[positioning-statement]],
[[messaging-hierarchy]]) and the self-serve product can be signed up for without