Individual skill

landing-page-cro

Improves an existing landing page's conversion rate through evidence-first CRO - audit heatmaps and recordings, write structured hypotheses, prioritize with ICE scoring, and run one-variable tests to statistical significance. Use when someone asks "why isn't my landing page converting", "audit this page before we scale spend", "which A/B test should we run first", or after a CVR drop or ahead of a paid-traffic push. Do NOT use for writing a new landing page from scratch - use landing-page-copy instead. Do NOT use for auditing the ad accounts sending the traffic - use paid-acquisition-audit instead. Do NOT use for reading the results of a finished experiment - use ab-test-analyzer instead.

skills/landing-page-cro/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 24
Repository last updated: Oct 13, 2026
License: MIT

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claude Repository topic
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skill-me Repository topic
writing Derived category
security Derived category
testing Derived category

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SKILL.mdcore · 8,244 bytes
SKILL.mdcore · 8,244 bytes

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# Landing Page CRO

Conversion rate optimization is not applying best practices - it is forming specific hypotheses from real user evidence, testing them, and iterating. The costly failure this skill prevents is the redesign roulette: shipping a batch of untested "improvements" that mixes winners with losers, moves nothing, and teaches nothing, while paid spend keeps landing on a leaky page.

## Operating procedure

Order is strict: audit before hypotheses (a hypothesis without an observation is a guess), hypotheses before prioritization, prioritization before tests, and significance before verdicts.

### Step 1: Gather inputs

Collect before auditing. Label anything assumed as a guess.

1. Page URL and its single conversion goal (form fill, purchase, signup). A page with two goals is already a finding.
2. Current CVR and traffic: unique visitors per week and conversions per week - these decide the testing method in Step 5.