Individual skill
webinar-funnel-builder
Designs a complete webinar funnel - registration page promise, reminder email sequence timed against typical 35-45 percent show-up rates, webinar structure with a 70 percent teach / 30 percent offer split and the pivot script, replay window and urgency rules, and the post-webinar email sequence - with a funnel-metrics table of benchmark ranges. Use when a user says "help me build a webinar funnel", "our webinar show-up rate is terrible", "how do I structure the webinar so the pitch doesn't feel gross", "what emails should go out before and after the webinar", or "how long should the replay be available". Do NOT use for one-to-one sales demo calls - use demo-script instead - for general nurture sequences unattached to an event - use email-drip-builder instead - or for standalone landing page copywriting - use landing-page-copy instead.
skills/webinar-funnel-builder/SKILL.md
Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9
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- Last checked
- Nov 6, 2026
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- Oct 13, 2026
- License
- MIT
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- claude Repository topic
- claude-skills Repository topic
- skill-me Repository topic
- sales Derived category
- writing Derived category
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# Webinar Funnel Builder
A webinar is a funnel, not an event - registrations, show-ups, stay-to-pitch, conversions, and replay recoveries are five separate stages that each leak independently, and treating "run a webinar" as one task is why most webinars break even at best. The costly mistake this skill prevents is optimizing the presentation while ignoring the arithmetic around it: a brilliant webinar with a 20 percent show-up rate and no replay sequence loses to a decent webinar with 45 percent show-up and a disciplined follow-up week, every time.
Work one example business throughout: a B2B course creator selling a $1,500 program, driving 1,000 registrations per webinar cycle.
## Operating procedure
Build in funnel order - registration promise first, because every downstream email and the webinar's own opening must pay off the exact promise that earned the registration. A funnel whose registration page promises one thing and whose webinar teaches another leaks at every later stage.
### Step 1: Write the registration page promise
The registration page sells the webinar, not the product. One specific, outcome-shaped promise: what the attendee will be able to do after the hour, stated with the same specificity as a good headline ("How to cut your proposal-writing time from two days to two hours - live teardown included"), plus the three things they'll learn (each a curiosity gap, not a table of contents), the time/date with timezone, and social proof if real. Registration friction stays minimal: name and email only - every extra field costs registrations, and qualification happens later in the sequence. For deeper page-level conversion work, route to landing-page-copy; the promise itself must be authored here because the whole funnel inherits it.
