Individual skill
outreach-sequence-designer
Use when you need to design the cadence that moves a cold prospect to a booked meeting across channels - the orchestration of touches, not the copy of any one message. Trigger phrases: "design an outreach sequence", "build a cold cadence", "how many touches should my sequence have", "multi-channel sequence", "what's a good follow-up cadence", "add LinkedIn and calls to my email sequence", "what's the spacing between touches". Chooses the channel mix, sets length and step spacing, defines follow-up logic, matches personalization to account tier, wires the "why now" signal, varies the angle across steps, and sets exit criteria. Do NOT use for writing a single email (use [[cold-email-craft]]), choosing who goes in the sequence (use [[prospect-list-builder]]), or building it inside a tool (use [[apollo-prospecting]]).
skills/outreach-sequence-designer/SKILL.md
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# Design a Multi-Channel Outreach Sequence
A sequence is a system, not a stack of emails. The unit of design is the *cadence*: which channels fire, in what order, how far apart, with what angle, and when a prospect exits. Most reps obsess over the words of touch #1 and ship a 3-email "sequence" that is really one email sent three times. That loses on both axes - single-channel, and no angle variation - so it gets ignored after the first send.
The core insight: replies are a function of *coverage over time*, not cleverness in a single message. The majority of positive replies land after the first touch, and a meaningful share come from channels other than email. Your job here is to design the orchestration so that a prospect who ignores your Day 1 email still gets a relevant, differently-angled reason to respond on Day 4 and Day 9 - without you babysitting it. The words live in [[cold-email-craft]]; the *structure* lives here.
## When to use this skill
- You are standing up a new outbound motion and need a defensible default cadence.
- Your current sequence is email-only and reply rates have flatlined.
- You are getting opens but no replies, and suspect the follow-up logic (not the copy) is the problem.
- You need to differentiate effort by account tier without building three separate machines.
- You have a fresh batch of [[buying-signal-tracker]] signals and need a "why now" cadence to act on them.
