Individual skill

psm-analyzer

Van Westendorp PSM(Price Sensitivity Meter)을 활용한 가격 민감도 분석 방법론. 'PSM 분석', '가격 민감도', 'Van Westendorp', '최적 가격', '가격 수용 범위', '지불 의사 분석' 등 가격 민감도 조사 시 사용한다. 단, 실제 설문 실행, 통계 소프트웨어 구동은 이 스킬의 범위가 아니다.

ko/50-pricing-strategy/.claude/skills/psm-analyzer/skill.md

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# PSM Analyzer — Van Westendorp 가격 민감도 분석

value-assessor와 pricing-simulator의 가격 설정을 강화하는 스킬.

## 대상 에이전트

- **value-assessor** — WTP(지불 의사)를 체계적으로 분석한다
- **pricing-simulator** — PSM 결과를 시뮬레이션에 반영한다

## Van Westendorp PSM 4대 질문

```
Q1: "이 가격이면 너무 싸서 품질이 의심되는 가격은?"
    → Too Cheap (TC) 곡선