Individual skill
logo-design
Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo, wordmark, monogram, lockup, mark variants, logo iterations, redesign or refine the logo, logo refresh, letterform-as-symbol, and exploring mark variants for an established brand. Does NOT fire for full brand identity (use `brand-identity`), positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.
skills/logo-design/SKILL.md
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- Last checked
- Nov 4, 2026
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- Repository last updated
- Oct 27, 2026
- License
- MIT
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- claude Repository topic
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README.mddoc · 352 bytesSKILL.mdcore · 23,396 bytesreferences/application-contexts.mddoc · 17,153 bytesreferences/architectures-explained.mddoc · 14,068 bytesreferences/category-conventions.mddoc · 24,902 bytesreferences/client-package.mddoc · 10,036 bytesreferences/example-variant-spec.mddoc · 9,457 bytesreferences/symbol-approaches.mddoc · 20,630 bytesreferences/typographic-registers.mddoc · 20,910 bytes
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# Logo Design
A logo is a system of marks, not a single drawing. This skill produces multiple production-grade variants exploring different architectural approaches, each with rationale, application specs, and a clear position on what it signals and rejects.
The output is decision material, not a finished logo. The brand owner selects from the variants and the skill produces production refinement on the chosen direction.
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## When to use
- The brand has a name and tonal direction; the deliverable is logo work specifically
- Generating 6 to 12 variants for client review and selection
- Refining a wordmark to production: kerning, optical adjustments, weight selection
- Exploring symbol options to pair with an existing wordmark