Individual skill
brand-archetype-system
Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.
dist/codex/.agents/skills/brand-archetype-system/SKILL.md
Source commit 9b90db257f7395fab76ff9bfcb808456709f6af3
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
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- Skill scan complete
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- Observed behavior
- Instructions only
- Last checked
- Nov 4, 2026
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Repository context
- Repository stars (not skill ratings)
- 1,043
- Repository last updated
- Oct 27, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude Repository topic
- claude-skills Repository topic
- anthropic Repository topic
- mcp Repository topic
- seo Repository topic
- web-development Repository topic
- agent-skills Repository topic
- claude-code Repository topic
- product-management Repository topic
- web-design Repository topic
- design Derived category
- marketing Derived category
- writing Derived category
Files and excerpt
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SKILL.mdcore · 7,532 bytesreferences/00-archetype-system-overview.mddoc · 3,231 bytesreferences/01-how-to-apply-an-archetype.mddoc · 3,898 bytesreferences/_claude-frontmatter-extras.yamlasset · 414 bytesreferences/by-vertical/01-b2b-saas-developer-tools.mddoc · 3,609 bytesreferences/by-vertical/02-b2b-saas-business-productivity.mddoc · 3,547 bytesreferences/by-vertical/03-b2b-saas-marketing-sales.mddoc · 3,408 bytesreferences/by-vertical/04-b2b-saas-data-analytics.mddoc · 3,255 bytesreferences/by-vertical/05-fintech-consumer.mddoc · 3,264 bytesreferences/by-vertical/06-fintech-enterprise.mddoc · 3,438 bytesreferences/by-vertical/07-dtc-fashion.mddoc · 3,520 bytesreferences/by-vertical/08-dtc-beauty.mddoc · 3,447 bytesreferences/by-vertical/09-dtc-home-lifestyle.mddoc · 3,493 bytesreferences/by-vertical/10-dtc-food-beverage.mddoc · 3,513 bytesreferences/by-vertical/11-consumer-health-wellness.mddoc · 3,502 bytesreferences/by-vertical/12-hospitality-travel.mddoc · 3,308 bytesreferences/by-vertical/13-media-publishing.mddoc · 3,279 bytesreferences/by-vertical/14-edtech.mddoc · 3,608 bytesreferences/by-vertical/15-gaming-entertainment.mddoc · 3,438 bytesreferences/by-vertical/16-marketplace.mddoc · 3,474 bytesreferences/by-vertical/17-crypto-web3.mddoc · 3,443 bytesreferences/by-vertical/18-real-estate-proptech.mddoc · 3,648 bytesreferences/core-archetypes/01-editorial-restrained.mddoc · 6,292 bytesreferences/core-archetypes/02-technical-precise.mddoc · 6,632 bytesreferences/core-archetypes/03-warm-conversational.mddoc · 6,988 bytesreferences/core-archetypes/04-bold-confident.mddoc · 6,347 bytesreferences/core-archetypes/05-playful-energetic.mddoc · 6,623 bytesreferences/core-archetypes/06-luxe-considered.mddoc · 6,956 bytesreferences/core-archetypes/07-clinical-trustworthy.mddoc · 7,397 bytesreferences/core-archetypes/08-rugged-utilitarian.mddoc · 6,933 bytesreferences/core-archetypes/09-retro-nostalgic.mddoc · 7,336 bytesreferences/core-archetypes/10-minimal-essentialist.mddoc · 6,995 bytesreferences/core-archetypes/11-vibrant-saturated.mddoc · 6,758 bytesreferences/core-archetypes/12-documentary-honest.mddoc · 7,119 bytes
Read excerpt
# Brand Archetype System
Pre-composed aesthetic archetype defaults that jumpstart brand design work. Each archetype bundles color tendencies, type pairings, layout patterns, voice samples, and imagery direction for a recognizable aesthetic family. Stack-agnostic. Tool-agnostic.
This is a starting-point library, not a methodology library. The agent applies archetype defaults to a specific brief; the archetypes themselves provide anchor points, not endpoints.
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## When to use
- The user wants a starting point rather than designing from first principles
- The user references a brand or aesthetic family they want to design near
- Need to converge faster from many directions to one
- The user wants vertical-typical defaults (for example fintech consumer, B2B developer tools)