Individual skill

seo-content-gap-audit

Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also triggers when organic traffic is flat despite consistent publishing.

skills/seo-content-gap-audit/SKILL.md

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# SEO Content Gap Audit

Find content gaps and decay using Ahrefs MCP data. Stack-agnostic. Produces a roadmap of create, update, merge, and prune actions across the existing content catalog and identified topic gaps.

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## When to use

- Planning the next quarter or half of content investment
- Refreshing a stale or underperforming content catalog
- Building topical authority in a target space
- Identifying decaying pages before they tank traffic
- Audit prep before a major site redesign or migration
- Diagnosing why content investment is not driving organic growth