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content-brief-authoring

How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.

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# Content Brief Authoring

A senior content strategist's playbook for authoring per-piece content briefs that actually guide writers to produce content worth publishing.

Most content briefs are some flavor of broken. The thin version is a keyword, a word count, and a deadline; the writer fills in everything else from scratch and the output is generic. The thick version is a 4-page document nobody reads, that the writer skims for the headline and the outline and ignores the rest. Either way, the brief failed at its job: making the writer's work easier and the output more predictable.

This skill is the middle path. It defines the 12 fields that earn their keep in a content brief, the fields that bloat without helping, and the discipline of writing briefs that route a writer (human or AI) toward a content piece that ranks for its target keyword, gets cited by AI engines, converts the right reader, or whatever the success criteria say. It assumes you have decided what to write (see `content-strategy` for program-level decisions) and now you are briefing each piece. The piece itself gets written separately (see `content-and-copy`).

When to use this skill: briefing a writer (human or AI) on an individual content piece, auditing existing briefs that are not producing good content, building a brief template for a content program, or running a brief-generation pipeline through Frase, AirOps, or another tool.

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## What this skill is for