Individual skill

journey-mapping

Build customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems. Use this skill whenever the user wants to map a customer journey, build a service blueprint, identify friction across an experience, align teams on the user experience, or visualize touchpoints and pain points. Triggers on customer journey, journey map, service blueprint, user journey, experience map, touchpoint analysis, friction map, journey audit, end-to-end experience, customer experience map. Also triggers when the team has departmental views of users but no shared map of what the experience actually feels like.

dist/codex/.agents/skills/journey-mapping/SKILL.md

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# Journey Mapping

Build journey maps and service blueprints that surface friction, align teams, and identify opportunities. Stack-agnostic. Tool-agnostic.

This skill is for mapping the experience. For testing specific touchpoints, use `usability-testing`. For broader generative research, use `ux-research`. For analyzing conversion, use `cro-optimization`.

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## When to use

- Departments have different mental models of the customer experience
- Customer experience feels disjointed across touchpoints
- Specific friction or drop-off points need diagnosis
- Strategic planning needs a shared view of the user