Individual skill
landing-page-copy
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy. Use `cro-optimization` instead when the page already exists and the ask is to lift its conversion rate through testing rather than to write the copy.
dist/pi/.agents/skills/landing-page-copy/SKILL.md
Source commit 9b90db257f7395fab76ff9bfcb808456709f6af3
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- Matches the observed repository HEAD
- Yes
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- No
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- Skill scan complete
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- Observed behavior
- Not checked yet
- Last checked
- Nov 4, 2026
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Repository context
- Repository stars (not skill ratings)
- 1,047
- Repository last updated
- Oct 27, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude Repository topic
- claude-skills Repository topic
- anthropic Repository topic
- mcp Repository topic
- seo Repository topic
- web-development Repository topic
- agent-skills Repository topic
- claude-code Repository topic
- product-management Repository topic
- web-design Repository topic
- marketing Derived category
- sales Derived category
- testing Derived category
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SKILL.mdcore · 10,807 bytesSKILL.mdcore · 10,807 bytesreferences/hero-formulas.mddoc · 7,286 bytesreferences/objection-library.mddoc · 10,581 bytes
Read excerpt
# Landing Page Copy
Write copy for pages with a single conversion goal: signup, purchase, demo request, download, lead capture. Stack-agnostic.
This skill is narrower than `content-and-copy`. Landing pages exist to drive a specific action, not to inform broadly.
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## When to use
- Writing a hero section for a homepage or product page
- Writing a sales page or long-form sales letter
- Drafting opt-in or lead-capture page copy
- Campaign-specific landing pages