Individual skill

seo-traffic-diagnosis

Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when stakeholders are panicking about an organic traffic number they cannot explain. A panic about tracking, event, or dashboard setup is a measurement problem, not a traffic problem: route those to `analytics-strategy`.

skills/seo-traffic-diagnosis/SKILL.md

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Oct 27, 2026
License
MIT

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# SEO Traffic Diagnosis

Diagnose why organic traffic moved (down, flat, or unexpectedly up) using Ahrefs MCP combined with Search Console and analytics data. Stack-agnostic. Produces a root-cause diagnosis and an action plan.

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## When to use

- Organic traffic dropped sharply
- Organic traffic has been flat for months despite content investment
- After a known Google algorithm update
- After a migration, replatform, or domain change
- After a deploy that touched routing, redirects, or rendering
- When a competitor is visibly taking organic share