Individual skill

cro-optimization

Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experiments, or analyze test results. Triggers on conversion optimization, CRO, A/B test, split test, multivariate test, hypothesis, conversion funnel, funnel audit, experiment design, statistical significance, lift, optimization. Also triggers when the user has a conversion problem and isn't sure where to start, or when test results are ambiguous and need interpretation.

dist/pi/.agents/skills/cro-optimization/SKILL.md

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Oct 27, 2026
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# CRO Optimization

Run conversion rate optimization as a structured discipline: audit → hypothesize → test → decide. Stack-agnostic. Tool-agnostic.

This skill is for running tests against existing pages and flows. For writing landing page copy from scratch, use `landing-page-copy`. For setting up the analytics that make CRO possible, use `analytics-strategy`.

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## When to use

- Converting traffic at lower rate than expected
- Specific funnel step has high drop-off
- Pages with high traffic that could move the needle if optimized
- A/B testing infrastructure exists (or can be set up)