Menu

Individual skill

funnel-flow-architecture

Architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. Honest about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one path), and matched-funnels (architecture matched to audience-and-stage) patterns. Triggers on funnel design, conversion architecture, marketing funnel, growth funnel, lifecycle architecture, nurture sequence design, multi-tool funnel orchestration. Also triggers when the team's growth tools are working individually but not together, when audience segments share one nurture path, or when a funnel is being architected from scratch.

skills/funnel-flow-architecture/SKILL.md

Read pinned source

Source commit 9b90db257f7395fab76ff9bfcb808456709f6af3

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
Repository scan complete
No
Skill scan complete
No
Observed behavior
Network or broad shell
Last checked
Nov 4, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,038
Repository last updated
Oct 27, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Funnel Flow Architecture

A senior growth practitioner's playbook for architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. The discipline of building a funnel architecture, not just collecting tools.

Most growth programs accumulate tools without architecture. A chatbot, a calculator, a quiz, a lead magnet, a newsletter signup, a demo CTA. Each tool works individually; none of them work together. Visitors hit one tool, leave, and never enter the broader nurture sequence. The funnel is a collection of orphans.

The growth programs that compound do something different. They architect the funnel deliberately. Different entry points lead to different nurture sequences. Different stages get different CTAs. Different tools serve different segments. Each tool is part of a larger architecture, not a standalone artifact.

This skill is the architecture skill that orchestrates the other 5 growth-tooling skills (lead-magnet-design, calculator-design, quiz-and-assessment-design, multi-step-form-design, chatbot-flow-design). Where those skills zoom into specific tool design, this skill zooms out to the cross-tool architecture that determines whether the tools compound.

The voice is the senior growth practitioner who has watched funnels architecture compound and watched siloed funnel collections produce engagement metrics with no business impact. Practical, opinionated about the difference between collecting tools and architecting funnels, willing to call out when a team's growth program needs architecture rather than another tool.

When to use this skill: architecting a funnel from scratch, auditing a growth program where tools work individually but conversion is flat, designing the cross-tool data flow that captures audience signal across touchpoints, or deciding which segments warrant which funnel paths.