Individual skill
brand-voice
Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly. On a voice consistency check, this skill owns defining and documenting the voice system; use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.
skills/brand-voice/SKILL.md
Source commit 9b90db257f7395fab76ff9bfcb808456709f6af3
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- Matches the observed repository HEAD
- Yes
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- Yes
- Repository scan complete
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- Yes
- Observed behavior
- Instructions only
- Last checked
- Nov 4, 2026
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Repository context
- Repository stars (not skill ratings)
- 1,038
- Repository last updated
- Oct 27, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- claude Repository topic
- claude-skills Repository topic
- anthropic Repository topic
- mcp Repository topic
- seo Repository topic
- web-development Repository topic
- agent-skills Repository topic
- claude-code Repository topic
- product-management Repository topic
- web-design Repository topic
- writing Derived category
- marketing Derived category
- security Derived category
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README.mddoc · 1,085 bytesSKILL.mdcore · 8,904 bytesreferences/voice-document-template.mddoc · 5,656 bytesreferences/voice-frameworks.mddoc · 7,630 bytes
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# Brand Voice
Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.
This skill produces a standalone voice document that can either live in the brand style guide or feed into it.
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## When to use
- Defining brand voice for the first time
- Auditing existing copy for voice consistency
- Training a team, freelancer, or AI assistant on the brand voice
- Refining a voice that exists but is inconsistent across applications