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copywriting

Use when asked to write or fix product/marketing copy, landing pages, UI strings, brand voice, AI tells, an end-of-article CTA, or a hook/lede. Not for whole articles: use technical-article-writer.

.devin/skills/copywriting/SKILL.md

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# Copywriting

## Contract

| Field | Bound contract |
|---|---|
| Trigger | Write or fix product or marketing copy, landing pages, UI strings, or brand voice, or remove AI tells (page); design or review a bottom-of-article CTA (cta); write a hook, lede, or accroche for long-form content (hook). |
| Authority | Reversible local. Writes only user-facing copy and brand voice outputs in the working tree; cta and hook modes emit chat output only. Rollback is version control. No remote mutation. |
| Side effect | Creates or edits copy files and brand voice outputs in page mode; cta and hook modes produce conversation only. |
| Done | Page: copy is free of AI-isms, matches the voice chart, and fits the page type. Cta: the full recommendation structure is composed. Hook: the user has selected a hook and its commitments are named. |

## Inputs

- Mode selector: `page`, `cta`, or `hook`. Auto-detect from the ask: a bottom-of-article call-to-action routes to `cta`; a hook, lede, or accroche for long-form content routes to `hook`; anything else routes to `page`. An explicit mode argument overrides auto-detection.