Individual skill

brand-systems

Brand identity building blocks: positioning, personality, archetypes, logo systems, color palettes, type pairing, voice, and guidelines documentation. Use when creating a brand, rebranding, or turning an existing identity into tokens and rules others can follow.

plugins/design-mastery/skills/brand-systems/SKILL.md

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# Brand Systems

A brand is a promise made visible. Brand systems are the rules that ensure that promise is kept consistently.

## When to Use This Skill

- Creating a new brand identity
- Rebranding or refreshing an existing identity
- Building brand guidelines documentation
- Systematizing ad-hoc brand elements
- Training others on brand application

## Brand System Components