Individual skill
utm-builder
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
workflows/marketing-pro-workflow/.claude/skills/utm-builder/SKILL.md
Source commit d167b41af7f013d3d3c35dca87a6cc72817721d2
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- Last checked
- Nov 7, 2026
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- Repository last updated
- Jan 20, 2026
- License
- MIT
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# UTM Builder
Generate consistent, well-organized UTM tracking links for marketing campaigns.
## UTM Parameters
| Parameter | Required | Purpose | Example |
|-----------|----------|---------|---------|
| `utm_source` | Yes | Traffic source | google, linkedin, newsletter |
| `utm_medium` | Yes | Marketing medium | cpc, email, social, organic |
| `utm_campaign` | Yes | Campaign name | spring-sale-2025 |
| `utm_term` | No | Paid search keywords | project+management |
| `utm_content` | No | Differentiate variants | cta-button, hero-image |