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Go-to-Market-Planner

Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.

workflows/marketing-pro-workflow/.claude/skills/Go-to-Market-Planner/SKILL.md

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# Go-to-Market-Planner

Plan and execute successful product launches.

## Core Principle

**Launch is a campaign, not an event.** Build momentum before launch, peak at launch, sustain after launch.

## 5-Phase GTM Strategy

### Phase 1: Market Positioning

**Goal**: Define how product fits in market landscape