Individual skill

marketing-demand-acquisition

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

workflows/marketing-pro-workflow/.claude/skills/marketing-demand-acquisition/SKILL.md

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Repository stars (not skill ratings): 291
Repository last updated: Jan 20, 2026
License: MIT

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# Marketing Demand & Acquisition

Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

## Keywords
demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2B marketing, SaaS marketing

## Role Coverage

This skill serves:
- **Demand Generation Manager** - Multi-channel campaigns, pipeline generation
- **Paid Media/Performance Marketer** - Paid search/social/display optimization
- **SEO Manager** - Organic acquisition and technical SEO
- **Affiliate/Partnerships Manager** - Co-marketing and channel partnerships