Individual skill

pricing-strategist

Design and optimize pricing strategies for SaaS products including tiering, packaging, value metrics, and experimentation. Use when setting initial pricing, optimizing conversion, expanding revenue, or when users ask about pricing strategy, monetization, or revenue optimization.

workflows/marketing-pro-workflow/.claude/skills/pricing-strategist/SKILL.md

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# Pricing Strategist

Design pricing strategies that maximize revenue while keeping customers happy.

## Core Principles

1. **Pricing is a growth lever**: 1% improvement in pricing = 11% improvement in profit (McKinsey)
2. **Price to value, not cost**: Charge based on value delivered, not what it costs you
3. **Simple > Clever**: 3 tiers beats 5 tiers; clear packaging beats complex
4. **Experiment continuously**: A/B test, iterate, optimize

## Pricing Strategy Framework

### Step 1: Determine Your Value Metric