Individual skill

marketing-strategy-pmm

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

workflows/marketing-pro-workflow/.claude/skills/marketing-strategy-pmm/SKILL.md

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SKILL.mdcore · 38,442 bytes
SKILL.mdcore · 38,442 bytes

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# Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

## Keywords
product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training

## Role Coverage

This skill serves:
- **Product Marketing Manager (PMM)** - Positioning, messaging, competitive intel, launches
- **Head of Marketing** - Strategy, budget, org design, pipeline targets
- **Head of Growth** - Experimentation, activation, retention, growth loops
- **CMO/VP Marketing** - Executive strategy, board reporting, team leadership