Individual skill

prd-v09-gtm-strategy

Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "messaging", "launch channels", "GTM". Outputs GTM- entries with launch plan components.

workflows/marketing-pro-workflow/.claude/skills/prd-v09-gtm-strategy/SKILL.md

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Last checked: Nov 7, 2026

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Repository stars (not skill ratings): 291
Repository last updated: Jan 20, 2026
License: MIT

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SKILL.mdcore · 9,235 bytes
assets/gtm-template.mddoc · 14,514 bytes
references/channel-selection.mddoc · 14,133 bytes
references/examples.mddoc · 12,802 bytes
references/launch-strategies.mddoc · 16,417 bytes
references/messaging-frameworks.mddoc · 12,636 bytes

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# GTM Strategy

Position in workflow: v0.8 Monitoring Setup → **v0.9 GTM Strategy** → v0.9 Launch Metrics

## Purpose

Define how the product reaches its target users—the channels, messaging, timing, and coordination required for a successful launch.

## Core Concept: Launch as Campaign

> A launch is not "making the product available." It is a **coordinated campaign** that creates awareness, drives activation, and captures feedback. Every touchpoint should move users toward value.

## GTM Components